User 1
  • Finding a dish
    • Did not understand nearby icon
    • Did not understand favorites (thought it was my own favorites as opposed to bookmarks)
      • "Why should I go to my favorite restaurant page?"
    • Wasn't sure if "Yummy crepe 1" was a dish or restaurant

  • Went looking for restaurant menus first
    • Clicked "Nearby" to find restaurant and see a list of restaurants but wasn't clear that the list presented was a list of restaurants (maybe a map or distance info?)
      • Restaurant list is ambiguous, should probably have distance text to make it clear
  • Friends
    • Wasn't sure about the functionality of "Compare"
  • Profile
    • Touched nutrition
    • Touched patterns
      • Had a "What the hell is going on here?" look
  • What do you want to see with nutrition?
    • Want to find a good restaurant that provides healthy and good food
    • Would be good if nutrtition page has recommendations for where to eat based on what you have eaten
    • There are too many recommendations, too many choices to make
      • Makes sense: when you want a recommendation, you generally want to narrow down to one or two choices not a whole bunch of choices
  • Wants to see friends reviews, recommendations
  • Wants to see time and how recent they just ate at a place so they can have dinner together
  • Want to know what George's favorite restaurants and recent restaurants
  • Would like to see if friend has similar tastes; all "favorite" restaurants seem the same to him
  • How do you decide what restaurant to go to?
    • Go to friend's favorite restaurant if he wants to try something new
  • At a new restaurant, how do you pick food?
    • Recommendations? Wasn't too sure about his answer
    • Chooses chef's recommendations
  • Nutrition comparision
    • Just wants results, doesn't want to see the graphs, simpler interface would be better here

User 2 - Ryo
  • Finding a place to eat
    • Nearby -> Crepevine
    • Surprised to see that friends likes were presented on restaurant menu page
    • Wants to go through list of restaurants one-by-one
    • Want to see more than one recommendation
    • Picks Yummy crepe but doesn't know what it does to press it
    • Transitioned from looking for places to actually being at that location
    • "I ate this" button doesn't help when you're looking for places (the two different use-cases)
    • When you're actually at the place as opposed to looking for it, you'll have to go through that same workflow to say "I ate it" so it's a bit confusing
    • Still wants to see menu items but "I ate this" doesn't help out in the context of looking for restaurants
    • "There is a power value in looking at people's recommendations when you're looking for a place to eat"
    • There is a divide between being AT the location and seeing the menu vs looking for a place to eat via browsing at a restaurants menu
  • Liking vs having eaten it
    • More powerful to see that someone else ate something
  • Friends flow
    • Seeing what friends like is "very powerful"
      • Someone else has vetted the food and I know this person so I can make a good judgment about the food ("Someone I care about likes it" so the recommendation has some clout)
    • Had no idea what "Compare" does, touched it because he was just curious as to what it does, not actually useful to him
    • Benefits are seeing what your friends ate
  • Initial is nutrition
  • Enter in content because you have incentive

User 3
  • Looks at a bunch of restaurants
  • Chooses a restaurant
  • Goes to sort-by menu
    • Not too sure what Popular was
    • Thinks "Recommended for you" is a list of items friends recommended to you
  • Looking at the item description ("Who wrote this? How can i trust this?")
  • Assumes that when he ordered something and ate it, he had to eat it.
  • After hitting ate it, understood that he needed to indicate whether or not he liked what he ate
  • Confused on recommended page
  • "Why does it say you recently ate this?"
  • Thought recommendations were friend recommendations and not system recommendations
  • Friends flow
    • Understands it's the most recent activity
    • Clicks on a friend
    • Not sure what "Compare" does because so he clicks on it
      • Doesn't know what he'd like to see compared to other people
      • Would probably like to see if he ate at the same places as a friend recently or if thye ate the same thing; doesn't think it's useful though
    • Nutrition information = too much information, overwhelmed
    • "Likes" and "Recent" work as expected
  • General concepts
    • Going too deep, maybe don't need to know what exact food items in the restaurant
    • Chances that they like the same food at the restaurant is rare
    • Would like to just see restaurants where friends visit most often
    • "Isn't this just like Foodspotting?"
    • Can I see what everyone else likes to eat, not just my friends? (Popular)
    • Thought popular was what was popular in social circle
    • Better just to suggest a restaurant as opposed to showing exactly what my friends like
      • Would just order something I prefer as opposed to what friends recommended
        • Just because 5 of my friends like grilled cheese sandwiches, it doesn't mean I want to order that; would just need the recommendation to the place
        • Never orders what his friend orders; orders what he likes
    • Right now, would only look at Yelp reviews to see what other people like
    • If a whole bunch of people like the chicken, he would order the chicken, but if only one friend liked it, he probably wouldn't order it
    • If doing nutrition (e.g. just meats, poultry, etc.), would rather have hardcore, descriptive data than just really grouped and not useful

General notes
  • Should use friends for restaurant recommendations, and popular opinion for food recommendations
    • Tend to be similar with your friends for recommendations of places to eat (hang out with each other a lot, eat the same food, price points) but not necessarily food taste preferences
  • 37signals "half, not half-assed"