Subject 1: Charles

  • Student
  • Playing around with the interface. Found Penne Pasta dish at Bytes.
    • Notices the comments & likes feature; clicks the icons easily (without doubting that they were clickable, since they still don't look like buttons)
    • After liking something, is surprised he has to click through a recommendation to get the Like to show up
  • Browses the personal history and feed
  • Goes to Ike's menu
    • He is surprised that he can't comment more than once on an item
    • Disoriented by the fact that commenting loads on a new page to the right
  • Says that friends could influence what he eats, as well as general statistics of a restaurant's most-ordered items

Subject 2: Steve & Ray

  • Non-students, in 40's-50's, first time at Ike's for Ray "This is the first time I've looked at their menu"
    • Not smartphone users. "I don't have an iPhone or anything..."
  • Start at Restaurants page
    • Ray: "Pictures of the sandwiches would be nice for first-timers"
    • Steve points out that Ike's real menu has sections like Meat, Veggie, Vegan, and that our app doesn't. Not sure what category he's in
    • Ray is concerned that our menu doesn't have the look-and-feel of Ike's menu, e.g. the exact fonts, colors, etc
  • Discussion about finding restaurants
    • They think this would be helpful for freshmen, by saying what building the restaurant is in (something we do already)
    • Featuring a map, and using GPS to find places would be a cool add-on
  • I don't know if I 'Like' It or not, confused by what to do and what the buttons mean
  • The must useful thing for deciding what to eat was "the ingredients"
    • Sometimes they are price sensitive too, they wished that the prices appears on the list view, not just the detail view
    • Allow restaurants to push specials for the day, so they can encourage specific behavior too
  • Looked at the Feed
    • Improvement, include "an actual prompt", like us prompting our friends as to whether to eat something

Subject 3: Max & Douglas

  • Stanford students, very tech-savvy
  • When Max saw the feed, says, "These people checked in, but with their menu item!"
  • Douglas didn't realize he was on the menu/restaurant page
    • What would help him know? Something at the top (the page header had disappeared)
    • Also, Ikes has some really weird sandwich names so it wasn't obvious he was looking at a menu
  • Max: Are these the nearest restaurants? How do you select the people in the feed? (We answered)
  • Max: I already ate it, but I want to write something...
    • Confused that eating and commenting are separate; to him it makes sense to bundle them together
    • "So we're going to have a social menu, that's pretty cool!"
    • Likes the fact that unlike Yelp, we can comment on menu items directly, not just commenting on the restaurant as a whole
    • "Seamless"
  • Suggestion: once you rate stuff, find friends with similar taste
  • Douglas suggests a non-binary rating system, currently nothing/Like
    • Like a "Dislike" option, or a five-star rating scale
    • Max agrees
  • Gets a recommendation by having liked something. "Check it out, it's giving us recommendations." Believes that it is sophisticated.

Subject 4

  • "Hm, looks like I can eat this item without being there."
  • Noted that the UI elements are buggy (jQuery Mobile...)
  • He used Mobile Safari's Back button a lot as opposed to our app's navigation.
  • Asked about the case if he ate something that's not in the list of items at the restaurant.
    • Is there a way to add an item that doesn't currently exist in the database/list?
  • After getting a recommendation, he was confused.
    • Where is this recommended dish served? Is it at the same restaurant as the one where I liked this similar item?
    • Title of the recommendation item was cut off so he couldn't see the whole name of the item.
  • Wanted to unlike but couldn't.
  • He wondered what happened to the recommendations he got.
    • Sure, I got a recommendation now, but how will I remember to order it at restaurant X when I go there?
  • Noted that there was no way to remove likes, comments, etc.
    • Thought it was very cluttered.
  • Would have liked a "Favorites" tab where it would have a list of favorite restaurants, dishes
  • Said that he expected to see a map after clicking on a restaurant in the list of restaurants as opposed to the menu
  • "What's the advantage this app has over Yelp?"
    • Likes how you can like/eat individual dishes, but feels that it needs something more substantial to set it apart from Yelp
  • "What if I feel neutral about an item? Like if I don't like it and I don't not like it? Is there an in-between?"
    • Mentioned Yelp's 5-star ratings where you could give a restaurant 3 stars if it was so-so.
  • "Can I dislike an item?"
    • Felt that it would help with the recommendation algorithms
  • Scrolling needs to be faster/easier through long menu lists
  • "This all relies on having many of your friends using the app. What if you're the only one using the app?"